Services Provided:

Performance Marketing (Meta Ads & Google Ads)

Objective:

Increase Return on Ad Spend (ROAS) and drive direct conversions.

Challenges:

• Highly competitive fragrance market.
• Needed creative campaigns to stand out from larger brands.

Strategy & Execution:

• ✅ Developed high-impact visuals and product-centric ad campaigns to capture attention.
• ✅ Implemented robust retargeting campaigns to nurture warm leads and drive conversions.
• ✅ Continuously optimised campaigns based on real-time data to reduce costs and increase ROAS.

Results:

• 🏆 Achieved 250% ROAS within 3 months.
• 🏆 Increased direct purchases by 120% through targeted ads.
• 🏆 Reduced cost per conversion by 30%, maximising overall ad spend efficiency.

Key Takeaway:

Creative, data-driven performance marketing strategies can help e-commerce brands achieve impressive returns in saturated markets.